Privacy Policy

We may collect and process the following data about you:

Information you give us: you may give us personal information about you when signing up for our newsletter on the Website or by corresponding with us by telephone, email or otherwise in order to engage us to carry out services for you, arrange a design meeting or just to enquire about our services. The information you give us may include without limitation your name, address, email address, phone number, financial and/or credit card information.

Information we collect about you

Regarding each of your visits to the Website, we may automatically collect the following information:

technical information, including the Internet protocol (IP) address used to connect your computer to the Internet, browser type and version, browser plug-in types and versions, operating system and platform;information about your visit, including the full Uniform Resource Locators (URL) clickstream to, through and from the Website (including date and time); products you viewed or searched for; page response times, download errors, length of visits to certain pages, page interaction information (such as scrolling, clicks, and mouse-overs), and methods used to browse away from the page. 

How we use the information

Information you give to us:

  • to carry out our obligations that we promise to deliver and to provide you with the information and services that you request from us;
  • to contact you or for selected third parties to contact you for purposes related to your design requirements;
  • to contact you for marketing purposes related to subjects for which you have requested information;
  • to notify you about changes to Urban Myth, the services we offer or the Website;
  • to ensure that content from the Website is presented in the most effective manner for you and for your computer.

Information we collect or receive about you:

  • to administer the Website and for internal operations, including troubleshooting, data analysis, testing, research, statistical and survey purposes;
  • to improve the Website to ensure that content is presented in the most effective manner for you and for your computer;
  • to allow you to participate in any interactive features of the Website when you choose to do so;as part of our efforts to keep the Website safe and secure.

Disclosure by us: we may share your information with selected third parties including:

  • business partners, suppliers and sub-contractors for the performance of any contract we enter into with them or you;
  • analytics and search engine providers that assist us in the improvement and optimisation of the Website;
  • credit reference agencies for the purpose of assessing your credit score where this is a condition of us entering into a contract with you.

We may disclose your personal information to third parties:

  • if Urban Myth or a substantial part of its assets are acquired by a third party, in which case personal data held by it about its clients and subscribers will be one of the transferred assets;
  • if we are under a duty to disclose or share your personal data in order to comply with any legal obligation, or in order to enforce or apply our Terms of Use and other policies or agreements; or to protect our rights, property, or safety or those of our clients. This includes exchanging information with other companies and organisations for the purposes of fraud and privacy protection or credit risk reduction.

Where we store your data

The data that we collect from you may be transferred to, and stored at, a destination outside the European Economic Area (“EEA”). By submitting your personal data, you agree to this transfer, storing or processing. we will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this Privacy and Cookies Policy.

All information you provide to us is stored on our secure servers. Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to the Website; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.

You have the right to ask us not to process your personal data for marketing purposes. We will usually inform you (before collecting your data) if we intend to use your data for such purposes or if we intend to disclose your information to any third party for such purposes. You can exercise your right to prevent such processing by checking certain boxes on the forms we use to collect your data. You can also exercise the right at any time by contacting us at

Links on the Website to third party websites will have their own privacy policies and we do not accept any responsibility or liability for the actions of these companies or their privacy policies. Please check their policies before you submit any personal data to them.

Access to your information 

The General Data Protection Regulation (GDPR) gives you the right to access information held about you free of charge. However, any unfounded or excessive requests may be subject to a fee. We want to make sure that your personal information is accurate and up to date. You may ask us to correct or remove information you think is inaccurate. For further information or to contact us about your personal data held by us please email or call 0208 531 3413.

Any changes we may make to this Privacy and Cookies Policy in the future will be posted on this page. Please check back frequently to see any updates or changes. This privacy policy was last reviewed February 2018.

If you are unsure about any aspect of our privacy policy or if you have submitted personal information to Urban Myth and would like it to be removed or modified, you can contact us here:

Urban Myth, 7 Cabinet Way, London, E4 8QF.